In printing, as it is with just about everything else in life, if you start off wrong, things usually don't get better - they get worse. Before any ink goes on paper, a mail piece has to be designed and if that design is off - low resolution artwork, missing links, no bleeds or just the plain old truth that it is a bad design - then the only thing that can help save a job is spending more money. Personally, I don't know of anyone who likes doing that.
A lot of small businesses and groups want to send out mailers but they don't have access to a graphic designer or they can't afford the services of one (though it is my opinion that you can't afford not to use the services of a good graphic designer) so they design the piece themselves (A WARNING label should be attached to the file for the poor printer who receives a file in a Word document) and that almost never works out OR they decide to just not pursue the direct mail piece out of frustration.
A simple solution to this problem is finding an online site like www.gagepress.com that offers free pre-designed postcards. With these design templates all you have to do is add your text to their design. Companies that offer this type of service usually offer several categories to choose from, so finding a design to your liking just requires you to choose from the samples. Here is a list of categories:
Arts and Entertainment
Beauty and Health
Building and Construction
Home Maintenance
Personal Services
Real Estate and Insurance
Religious
Retail and Sales
Travel
Technology and Communication
You can feel secure that the artwork will look great and you get to determine what the cards say. Most companies offer this service for free, so look around to make sure you are not paying for the design. You will also get the opportunity to approve the postcard and make sure it says exactly what you want it to say.
If you are a small business, non-profit group, church group, budget conscious or just want to take advantage of a free postcard design template, check this service out. You can save money and look good doing it.
If you have any questions or comments, please contact me through www.gagepress.com.
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