Booklet Basics

One of the most effective marketing tools for any organization or company is a Booklet. A Booklet can be an advertising agent, an information conduit, a branding tool and a promotional guide all rolled into one neat package. Whereas a postcard or other advertising forms are limited by size and function to the amount of information that can go into them, a Booklet does not have that limitation.

The best way to utilize a Booklet is to take advantage of the amount of space that you have. For those who are into technical details, you have the space to provide them with all the jargon and lingo that pertains to the theme of the Booklet. This does not give you license to ramble in your writings, you still need to be concise in what you say, but a Booklet does give you the freedom to be as in depth as you need to be. For those who only want the talking points, you can have those spelled out in the beginning. And for those who just like the pretty pictures, you have the room for a lot of high resolution artwork that pertains to what you want to convey.

As with any marketing tool, you want your Booklet to have a central theme. Something that is distilled down to as few words as possible. With a Booklet you can use a narrative throughout to drive home your message and tie everything together. Let artwork tell the story wherever possible and whenever you are using a narrative do not be overly technical in your writing - unless that is your objective. Use plain English whenever possible.

Most Booklets are printed on coated (slick) stock. To stand out from the crowd, you might want to use an offset (non-glossy) paper or perhaps a paper with a finish that will stand out from the rest of the crowd (you can call a GagePress.com Customer Service representative toll free at 1-866-606-5956 for ideas).

When designing your Booklet you need to think in multiples of 4. For instance, a standard Booklet can be 8 pages or 12 pages but not 10 pages. So starting at 8 pages you can add 4 pages at a time to your design. You can also use a cover that is a little heavier stock to give some weight to your Booklet and a little more permanence.

If you have any questions please visit us at http://www.gagepress.com/